The world is changing thus business units should also be changing. The influences of social media and internet can no longer be neglected, case in point “Nestlé’s epic social media #fail”. These changes are giving consumers more and more power in their relationship with business units. Furthermore the enormous amount of products available give consumers [...]
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28 feb 2011 om 10:26
Kevin Rommen
branding, Communicatie, Innovatie, Marketing, Strategie & Concept, Strategy