The world is changing thus business units should also be changing. The influences of social media and internet can no longer be neglected, case in point “Nestlé’s epic social media #fail”1. These changes are giving consumers more and more power in their relationship with business units. Furthermore the enormous amount of products available give consumers [...]
Archief voor de ‘Strategy’ Categorie
Wat zou ik willen onderzoeken?
28 feb 2011 om 10:26
Kevin Rommen
branding, Communicatie, Innovatie, Marketing, Strategie & Concept, Strategy
The world is changing thus business units should also be changing. The influences of social media and internet can no longer be neglected, case in point “Nestlé’s epic social media #fail”. These changes are giving consumers more and more power in their relationship with business units. Furthermore the enormous amount of products available give consumers [...]
Blue ocean strategy & strategic alliances
In tegenstelling tot de resource-based view ligt blue ocean strategy mij veel meer. In plaats van vechtend in een rood doorbloede oceaan is het beter op zoek te gaan naar je blauwe ocean. Wees innovatief en vind dat gouden ei (i.e. je sustainable competitive advantage) want iedereen weet in het land der blinden is de [...]
Paper: RBV Critiques from competitive heterogeneity
10 dec 2010 om 00:07
Kevin Rommen
Niet Gecategoriseerd, Research, Strategie & Concept, Strategy, Universiteit
The resource-based theory of competitive advantage received stiff critiques during the years, and research discovered several weaknesses. By incorporating resource-based view into competitive heterogeneity we’ll try to weaken common critiques and strengthen the applicability of resource-based view in creating sustainable competitive advantage.